It is a well known fact that I like beer, and I Like Carlsberg. I like the fact it can be found in many many pubs on draught. I like it's 3.8% alcohol content which means I can drink throughout the evening without getting leathered on the first two pints. I even like the shade of green on it's cans. Maybe watching Ice Cold In Alex as a child influenced my fragile mind but I like to think that It's just because it's a tasty beer.
Savvy marketing from Carlsberg as well, over the years they've had one of the most notable taglines ever (see blog title) and they've got their name out there across the world especially in football. And as its the world cup, I've more excuse than normal to be drinking and watching the games and exposing myself to savvy Carlsberg advertising.
One thing I've never been able to figure out though, is why the hell do a Danish brewer sponsor the England national team? Shouldn't Shepherd Neame have jumped in on that what with them being "Britain's Oldest Brewer" and all?
Although, given the evidence from the Faversham Hop Festival maybe its best that England sticks with Carlsberg, they do put their name in all the right places.