Wednesday, 16 June 2010

iPhone 4 racks up 600,000 pre-orders. Not from O2 though. UPDATED

So, the iPhone 4 was available for pre-ordering from the Apple website yesterday. And they've sold a ridiculous number already. Seems like all existing stock has been sold and if you order now, you wont get one until at least July 2nd. Prices not totally unreasonable for a sim free unlocked smartphone with a built in iPod Touch. £499 for the 16gb version, or £599 for the 32gb version. (How times have changed, I remember when my Sony Ericsson P900 broke and Dixons wanted to send me a cheque for £649 to replace it.)

What I find most frustrating about the new iPhone though, is the complete lack of any useful information from O2. I've registered my interest as an existing customer, and they've been sending me emails, which is good. And they've all been optimistically titled like a countdown, whipping their readers into a frothy mess. The latest '8 Days to go' Is telling me what to do with the new micro-sim that the iPhone 4 uses.

Great. But you know what would be really useful O2? Something like, I dunno, A price? The ability to pre-order my upgrade for delivery on the 24th? My local O2 store not to be closed for three weeks refurbishment including the launch day? Yes, all of those things!

At this point I'm just guessing how much O2 are likely to charge, just based on what Vodafone leaked accidentally the other day. Which is no way to go. Come on O2 tell us something useful!

UPDATE: Orange have released their iPhone price plans, and include how much it will cost to take it on their network, adding another frustration that I'm still in the dark with regards to O2's prices.

UPDATE: O2 are obviously avid readers of my blog and have finally updated with handset prices. Pretty much same as the other networks though seems a little more expensive on the lower tariffs. Back when I worked in phone retail £30 per month on a contract was the sweet spot for good prices. Now it definitely seems that £40 per month is that sweet spot. Weirdly on the lowest O2100 tariff it's actually more expensive to buy the phone on a 24 month contract than 18. Obviously O2 have done their maths with regards to ARPU and come to the conclusion that they wont make as much money out of the 24 month there. Strange to see though.

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